eBay Inspired Marketplace

eBay wanted to ensure that their employees knew the ins and outs of their platform, so they could deliver a better experience to consumers. And what better way to make employees experts but to activate them as users of the eBay product itself? We created an internal campaign for a series of cultural events, as they happened, to drive employees to discover everything rare, retro and new that eBay has to offer. 

Super Bowl LIII
Party supplies, collectables and super-fan essentials, all showcased to remind employees that eBay isn’t just for auctions.

 
eBay Super Bowl Posters
 

NBA All Star Weekend
Jordan Brand hosted an exclusive re-release of sneakers, with all inventory found only on eBay. We drove employees to not only shop, but to brainstorm the next exclusive event.

 
eBay NBA All Star Posters
 

International Women’s Day
eBay reminded their employees to celebrate the women in their life with an exclusive Captain Marvel comic release, as well as promotion of other heroine-centric products.

 
eBay Captain Marvel & Women's Day Posters
 

WGACA Fashion
Exclusive luxury fashion collections don’t happen on eBay every day. So they promoted a stylish partnership around their HQ with couture merchandise and campaign spokeswomen.

 
ebay_posters_fashion.jpg
 

Baseball Card Hall of Fame
As they introduced the Baseball Card Hall of Fame, eBay built excitement with sports fans and reminded employees that collectables are how it all began.

 
ebay_posters_baseball.jpg

Creative Direction: Greg Stewart
Writer: Tom Corbett
Design & Art Direction: Amy Glaser

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